Businesses are continually launching marketing campaigns in order to promote their brand and boost their sales. A few of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This kind of then plays a role in increased sales and in the end increased revenue. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? That’s where Social press marketing comes in. Many social media ‘tools’ are free to use and provides the same amount of marketing exposure whether you are just starting away or are a huge conglomerate. This article points out the best way to use social mass media marketing to increase sales at a relatively low priced. BRAND AWARENESS
Firstly, let’s just eliminate the myth that sociable media marketing will not lead to a direct take hold of sales. Here are some examples to prove this: Sony announced in March that through Twitter they had earned an extra? 1million in sales, Dell announced in June previous year that their occurrence on Twitter accounted for $3 million dollars increase in sales. You might believe these are two big companies and in addition they already have a brand reputation. Nevertheless , other smaller companies also have experienced increased sales through this type of marketing. John Fluevog Shoes & Shoes Ltd, a tiny shoe making company canada, reported a 40% grasp sales in 2009, the same year it started out social media, this was not by chance.
Just how can social media marketing chip in to more sales for your company? Social multimedia tools allow you gain access to to millions of people. A tv set advert will reach the people seeing at that time and allows for no conversation with the consumer. One particular tweet can reach thousands of people. Sainsbury’s for example regularly tweet their latest offers. Anyone wishing to keep up with these can simply follow Sainsbury’s on Twitter. Thus giving a much bigger potential customer base and allows for sales to increase, although also creating brand recognition. Furthermore, people can reply to these tweets, which provides a forum for customer interaction and so customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If it is done creatively, it really can boost sales and get a company observed.
Social media marketing works in a similar way to other varieties of marketing; it is viral. A small company primarily works on anything of oral cavity basis, people tell their friends. This sort of marketing, especially Twitter and Facebook, use the ‘friend’ concept. Persons can give you positive reviews, recommend your product and tweet with ok bye to your company. This kind of whole social community allows your company’s name and brand to be looked at by a significant amount of people. Continuous use of social media as time passes creates brand awareness and so helps to increase sales. One among our clients, PeachorLemon, a car review website, gained over 100 supporters on Twitter in a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other public media outlets to talk about PeachorLemon. This creates brand awareness and also time increased use of the website, thus increasing it is value.
The effect community media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is merely one way in which sales are increased, there are numerous other important adding to factors. However, as this article has demonstrated, creating brand awareness through this new exiting variant of marketing can have a huge effect on your business and revenues.