Boost Sales by Applying the Galatea Effect!
Recently we discussed the Pygmalion result, which is our capacity to increase sales simply by expecting possible clients to buy.
We spoken about a 1962 record by Rosenthal and Jacobson which showed that if teachers were triggered expect increased performance from some children, then the children did indeed show that enhancement. It also confirmed that if teachers were resulted in expect poor performance from some children, then the children did indeed perform poorly. increase sales
Today My spouse and i would like to discuss an identical, but perhaps even more powerful way to increase sales… the Galatea effect. This is the ability of a person to improve her or his performance simply by boosting self-expectations.
I’m sure you’ve read of what, “self-fulfilling prediction.
“Whether you think you can or whether you think weight loss… you are probably right! inch -Henry Ford
Applied as the Galatea effect, this means that a person’s view about his ability and his expectations about his performance, largely determine his behavior and therefore his outcome.
If a person thinks they might increase sales, it is more likely they will increase sales. Consequently, any actions an individual may take to increase their feelings of positive expectations will go far to improve sales performance.
Whatever you believe will affect the two type and amount of actions you will take. The kind and amount of actions you take with either increase sales or decrease sales.
If you are a salesperson and you have a very good perception in both yourself and your product, you are more likely to call on a larger volume of prospects with an increased sense of confidence. The salesperson’s increased level of prospecting activity will undoubtedly increase sales! These results will affect what you believe.
Once the dealer makes more sales, specific more confidence and this should lead to even more activity, which will produce a much higher increase in sales. You find the idea.
This is important to take note that the cycle that works both ways. Assuming you had little belief in yourself and your product… it likely you will take less action, get poor results, which will lead to an even lower sense of assurance and so on. I actually call this a “death spiral” in sales.
Yet what comes first… you believing in your potential to increase sales, taking action and therefore getting increase sales results? Or perhaps you is it necessary to see the result first, which would then lead to increased beliefs… which will lead to taking more and better action?
Obviously… the cycle commences with your expectations and your self confidence in your ability to produce a certain final result.
I don’t mean to over-simplify this concept. A large number of other factors also chip in to the level of an individual’s performance including: life experiences, education, family support, and so forth Having said that… what if it applies that one of the simplest yet most effective ways to increase sales is to just expect an improved final result?
What if you could increase sales just by increasing your self self-confidence and your product’s capability to help your customer?
Accomplish this for the next thirty days and see how this works for you!